New research suggests that email marketing in the US will reach $2 billion by 2014. This isn't exactly in line with research from JupiterRearch earlier this year, which suggested $2.1 billion in 2012, but it's looking good for the industry nonetheless.
This new research comes from Forrester Research, who says that falling CPMs (cost per thousands), higher ROI (return on investment) and growing consumer use of social email accounts will all contribute to the use of email by direct marketing professionals. The firm says that in five years consumers will opt-in to receive over 9,000 email marketing messages annually.
Forrester's research cites the following as key growth areas for shaping the future of email marketing:
- Retention email - email that recipients have blessed with their permission - will continue to replace paper communications and will make up the largest share of marketing messages. Retention em... Read more